Annie Haak Jewellery is a contemporary UK jewellery brand creating meaningful, wearable pieces designed to be worn every day. Our collections include handcrafted bracelets, necklaces, earrings, and rings, thoughtfully designed using 925 Sterling Silver and gold-plated silver, enhanced with semi-precious stones and crystals. 

Inspired by modern style with subtle vintage influences, each piece is created to celebrate individuality, mark special moments, and be layered through life. We believe jewellery should feel personal - pieces that hold memories and tell a story.

Annie Haak Designs was the first jewellery brand to popularise the concept of stackable bracelets and rings in a recognisable style. It was the first to introduce collections where multiple bracelets were designed to be worn together - stacked - as standalone pieces. This stacking look became a signature of the brand that set the trend for combining pieces before it was mainstream.

Quality and craftsmanship are at the heart of everything we do. From carefully sourced materials to considered design details, our jewellery is made to last beyond trends.

Whether you are choosing a piece for yourself or gifting someone special, Annie Haak Jewellery is about connection, confidence, and timeless design.

About Annie Haak -  Founder, Designer & Managing Director

Rising from near tragedy, Annie Haak has built a brand she can be truly proud of. Since 2009, she has been creating beautifully crafted bracelets, necklaces, rings, and earrings, worn by a host of celebrities including Joanna Lumley, Jodie Whittaker, Binky Felstead, Sophie Habboo, Liv Bentley, and Fearne Cotton.

Annie’s journey began following a life-changing moment when her husband, Johnie, was critically injured in a motorcycle accident in Bali. As Annie kept watch over him that day, the idea of a Guardian Angel became a powerful symbol of protection and hope. This experience inspired the brand’s signature piece, the My Guardian Angel charm.

During the same trip, a chance meeting with a local taxi driver led Annie to a skilled Balinese silversmith who brought her designs to life - a pivotal moment in the creation of Annie Haak Designs. The My Guardian Angel charm was born from this experience and has since come to symbolise love, strength, protection, and wellbeing - values that sit at the heart of the brand.

Wellbeing mottos run throughout every collection, delicately engraved onto sterling silver charms, alongside the brand’s iconic three-heart logo. Each heart represents one of Annie’s three children: Anoushka (Nu), Jochen, and Naomi (Mimi).

Much of Annie’s inspiration is drawn from the magical island of Bali, where she spends most of the year. From its lush flora and fauna to the warmth of its people and the vibrant colours and patterns found in local markets and villages, Bali plays an integral role in shaping her designs. The island’s spirit and character shine through each piece.

Every Annie Haak design is created to hold meaning. Mantras and symbols representing luck, love, protection, strength, and wellbeing are central to the brand’s ethos. Personalisation lies at the heart of many collections, with options for initials, bespoke engravings, and meaningful messages - allowing each piece to become a unique expression of love, support, and connection.