Welcome to the Allure Collection

Welcome to the Allure Collection

To be alluring is to possess the quality of being mysteriously attractive and fascinating. Embodying that mindset, the eye-catching AW20 Allure collection is centred around enhancing the most positive and attractive version of yourself.

Inspired by feminine energy, this new collection features exceptional designs that incorporate semi-precious gemstones such as Labradorite, Pearls, Moonstones and Swarovski Crystals. These powerful designs are not only appealing to the eye but also ooze with heartfelt meaning. Embracing Annie’s favourite affirmations engraved onto our motto charms, ‘Win from Within’- ‘Grateful and Blessed’- ‘Kindness Rocks’, makes this collection truly special.

Allure Collection Campaign

Allure Necklaces
Allure Bracelet Stacks
Allure Earrings

Amongst many exquisite bracelets, deluxe bangles, rings, necklaces and earrings, one of our favourites is the ‘Classic Pillar’ Bracelet. A replica of an heirloom passed down from Annie’s mother, this chunkier bracelet will make one feel elegant and special with its feminine detailing.

Annie had a tremendous amount of satisfaction and joy designing the Allure Collection and believes she has achieved what she feels is one of the most meaningful, opulent, feminine and exciting collections to date. We hope you adore this collection as much as we have loved creating it.

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