When Annie began designing her Spring/ Summer 2020 collection, she thought of the word ‘pure’ and what it means to her. It evoked feelings of complete peace, tranquillity and positivity. Taking inspiration from these values, the SS20 Pure Collection encourages us to be thankful for whatever life brings our way and appreciate the little things that contribute towards our happiness.
Annie has explored materials and semi-precious stones associated with ‘purity’ with the use of white enamel, howlite stones, clear crystal and pearl. Bringing a true summer feel, the Pure Collection will instantly transport you to calm sandy beaches with crystal clear oceans.
Complementing our range of Signature bracelet stacks, SS20 sees seven new additions such as the Bliss, Purest and Suci. Meaning ‘holy’, the five-strand Suci stack is handcrafted with semi-precious stones and charms with spiritual meaning. In amongst many beautiful Sterling Silver, Gold plated bracelets, necklaces, rings and earrings, the Fitri necklace is another standout piece, named after the Balinese word for ‘pure’.
Stripping things back to their purest form encourages us to see the beauty in simplicity and focus on what is important in life… allow this collection to take you to that place ♡
